Most of us are familiar with Maslow’s Hierarchy of Needs. The theory on psychological health is now almost 70 years old, but rings as true today as it did when it first emerged in 1943. It is even more pronounced today with the emergence of millennials in the west who tend to chase purpose rather than just profit, in stark contrast to prior generations, a testament to having already met their other needs.
One could draw parallels between this hierarchy and the hierarchy of needs when it comes to innovation within a large company.
In this FFF, I dig a little deeper into what I’ll dub the Hierarchy of Needs for Corporate Innovation.
Sign up to my Blockchain for Bankers class - tinyurl.com/zan3ngm
Find out more about Lemonade Stand - lemonadestand.rocks
I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one.
Listen on Apple Podcasts @ goo.gl/sMnEa0
Also available on: Spotify, Google Play, Stitcher and Soundcloud
Future Squared: www.futuresquared.xyz
Steve Glaveski: www.steveglaveski.com