Before founding the Silicon Valley Product Group (SVPG) to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.
Marty is the author of Inspired: How to Create Tech Products Customers Love, which explores lessons from top tech companies, how to get the right people on the bus, product management and development, and how to build a culture that underpins success.
During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.
Marty speaks at major conferences and top companies across the globe and brings with him a wealth of knowledge from more than three decades in the industry.
After spending the first half of this conversation riffing on what companies, in particular established incumbents are doing wrong, when it comes to building a truly innovative culture and taking new products to market, we spent the second half exploring several case studies and some techniques that people in the industry can begin to employ to start breaking the inertia, that, almost ten years after concepts like agile and the lean startup started making waves, seems to still be all too common in the modern organisation.
This is an incredibly worthwhile conversation for anybody involved in building new products, or trying to build new products in an environment that perhaps isn’t all that conducive to doing a good job of it.
So please, sit back, strap yourselves in and enjoy my conversation with Marty Cagan.
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