Many have credited Optus for taking ownership with the advertisements it took out on page two of newspaper across Australia, admitting its “monumental stuff up” and announcing that it would be refunding Floptus, er, Optus Sport subscribers and giving them an additional six weeks of free access to the service after the World Cup comes to a close in mid-July.
But was this a case of extreme ownership or of simply being backed into a corner?
Join Steve's mailing list at futuresquared.xyz/subscribe
Listen on iTunes @ goo.gl/sMnEa0
Listen on Spotify @ spoti.fi/2G2QsxV
Listen on Stitcher @ www.stitcher.com/podcast/future
Listen on Google Play @ bit.ly/FSGoog
Follow me on Instagram: @thesteveglaveski
Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.
For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecampus.io