It seems that everybody wants to build the next UBER, the next unicorn, but do you need to?
Would you not be happy generating a six-figure income doing what you love and having freedom over your decisions, not having to report to a boss who is simply in that role due to political maneuvering or length of tenure?
You’ve got to be clear on defining what kind of business you want to build.
For the purposes of this book, you either want to build:
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