For many years China was considered a basketcase with its population, resigned to a life of poverty in the rice fields .
Yet today, 120 million Chinese tourists go abroad each year, often snapping up all of the latest trinkets of luxury brands like YSL, Prada and Chanel.
In the last ten years alone, China’s GNP has increased from US$4.6T to over US$12T dollars, in fact, in 1985, that number was less than $500B. Less than 25 times what it is today.
To put this into perspective, in the same timeframe, the United States’ GNP has little more than doubled, from US$8T in 1989 to about $17.5T today.
So how did this happen and what can corporate innovators learn from this?
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