While we - human beings - like to think of ourselves as rational creatures, the truth is we are anything but.
We are prone to over 100 cognitive biases that may subconsciously shape our perceptions, beliefs and decisions.
As one might imagination, innovation and entrepreneurship is not immune from said biases.
Becoming aware of them is step one to designing workarounds so that your company is not over-investing in the wrong idea or under-investing in the right one.
In this episode I unpack just three of the 36 cognitive biases I've identified that can stifle your innovation efforts, how they might apply to the field and a proposed solution or mitigant for each.
For the full list of all 36 cognitive biases that inhibit innovation and what you can do to combat them head over to: https://www.collectivecampus.com.au/blog/36-cognitive-biases-that-inhibit-innovation
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For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us