Get out of the building from day one they say.
It will be fun they say.
The whole concept of coming up with an idea, writing a problem or solution interview script and speaking to prospective target customers from day one has gained popularity in recent years as Steve Blank’s customer discovery model and later, Eric Ries’ lean startup movement have taken hold.
While we can sometimes get away with online testing, we often have to face up to the much more socially confronting task of interrupting strangers simply going on about their business on the street, which is no easy feat to say the least.
I talk strategy on coming up with effective incentives to boost engagement by 400%!
Listen on iTunes: goo.gl/sMnEa0
Listen on Stitcher: www.stitcher.com/podcast/future
Follow me on Instagram: @thesteveglaveski
Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.
To sign up to our mailing list head to www.futuresquared.xyz For more information on Collective Campus, our innovation hub, school and consultancy based in Melbourne, Australia, check out www.collectivecamp.us
Conversations with preeminent thought leaders from a variety of fields to help you think in a multi-disciplinary way, make better decisions, kick goals in your professional and personal life and better navigate what is fast becoming, a Brave New World.VIEW MORE EPISODES