Episode #17: Stop Treating Corporate Innovation Like a Project

In episode #17, I confront an issue that seems all too common amongst large organisations trying to deal with this thing called disruption.

Far too often, the response is isolated initiatives or projects, with defined start and end dates, that don't have clearly defined objectives, aren't embedded into the broader organisational BUs, don't tie in with performance metrics, make little funding or resources available to explore ideas beyond an initiative and ultimately amount to nothing more than theatre with no tangible long-term value.

I talk what organisations are doing wrong and what they need to be thinking about if they are serious about innovation and keeping disruption at bay.

Listen on iTunes: goo.gl/sMnEa0

Listen on Stitcher: goo.gl/OqEVCy

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