While there’s much talk emanating out of Silicon Valley nowadays that “pivot is the new fail”, when the term first gained popularity off the back of the lean startup movement in the early 2010s it effectively meant making a fundamental shift in your business model, based on customer learnings, towards one that is designed to bring you closer to product market fit.
Whether it’s changing your target customer segment, your distribution channels, your marketing strategy, pricing model or the very nature of your solution, a pivot in business is much like a pivot in basketball, keeping one foot planted firmly on the ground while shifting the other foot.
A pivot done well, can be a thing of beauty and something that both large corporate innovation teams and startup founders can take much inspiration from.
So with that, here are 10 of our team’s favourite company pivots of all time.
Listen on iTunes @ goo.gl/sMnEa0
Listen on Stitcher @ www.stitcher.com/podcast/future
Listen on Google Play bit.ly/FSGoog
If you've got any questions on this podcast feel free to send an email to firstname.lastname@example.org or tweet me on Twitter @steveglaveski or @future_squared
Follow me on Instagram: @thesteveglaveski
Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.
To sign up to our mailing list head to www.futuresquared.xyz
For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us
Conversations with preeminent thought leaders from a variety of fields to help you think in a multi-disciplinary way, make better decisions, kick goals in your professional and personal life and better navigate what is fast becoming, a Brave New World.VIEW MORE EPISODES