Episode #373: Turning Customers into Fans with David Meerman Scott

March 6, 2020
Entrepreneurship
Business

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.

His latest books, Fanocracy: Turning Fans into Customers and Customers into Fans, unpacks how some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear. They embody the most powerful marketing force in the world: die-hard fans. The book has been endorsed by the likes of Seth Godin and its foreword was written by Tony Robbins.

We discussed:

1)     The difference between a fan and a customer

2)     How neuroscience plays a significant role when it comes to turning people into fans

3)     How to build your tribe, even if you’re a completely virtual company

We explore examples of fandom ranging from companies such as Me Undies, Hagerty Insurance, Microsoft, through to the Grateful Dead, Iron Maiden and Radiohead, so strap yourself in for a conversation on how to build your tribe of devoted fans.

Show Notes:

Amazon: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004 [1]

Audiobook: https://www.audible.com.au/pd/Fanocracy-Audiobook/0593148517

Web: Fanocracy.com | Davidmeermanscott.com

Twitter: @dmscott

----------

Listen to Future Squared on Apple Podcasts  goo.gl/sMnEa0

Also available on: Spotify, Google Podcasts, TuneIn, Stitcher and Soundcloud

Twitter: www.twitter.com/steveglaveski

Instagram: www.instagram.com/@thesteveglaveski

Future Squared: www.futuresquared.xyz

Steve Glaveski: www.steveglaveski.com

Medium: www.medium.com/@steveglaveski

Steve's book: www.employeetoentrepreneur.io

NEW Facebook group: www.facebook.com/groups/futuresquared/

Watch on YouTube: https://bit.ly/2N77FLx

Entrepreneurship
Business
SUBSCRIBE TO FUTURE2
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
Steve Glaveski 2018
Powered by Collective Campus
Thanks! You've subscribed!
Oops! Something went wrong while submitting the form.