Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
In a world of distraction, the ability to become indistractable offers us a serious competitive advantage.
Nir and I unpacked numerous topics on this show, including:
With that, I bring you Nir Eyal.
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