Brittany Hennessy is the author of Influencer: Building Your Brand in the Age of Social Media, she’s the first-ever Senior Director of Influencer Strategy & Talent Partnerships for Hearst Magazines Digital Media, and the co-founder of Carbon.
In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media.
She has appeared in the Wall Street Journal, Entrepreneur, Business of Fashion, Digiday, Business Insider, Cosmopolitan, Glossy, Girlboss, Mobile Marketer, Al Jazeera and other publications.
In this episode, we explored the world of influencers.
Expect to learn:
Listen on Apple Podcasts @ goo.gl/sMnEa0
Also available on: Spotify, Google Play, Stitcher and Soundcloud
Future Squared: www.futuresquared.xyz
Steve Glaveski: www.steveglaveski.com
Terminator clips sourced from www.terminatorfiles.com and remain the intellectual property of Tristar Pictures.
Steve Glaveski is on a mission to unlock your potential to do your best work and live your best life. He is the founder of innovation accelerator, Collective Campus, author of several books, including Employee to Entrepreneur and Time Rich, and productivity contributor for Harvard Business Review. He’s a chronic autodidact and is into everything from 80s metal and high-intensity workouts to attempting to surf and hold a warrior three pose.